Where we pick the freshest information about email marketing, content marketing and anything else relevant.
Ask the Experts Recap
Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of "Ask the Experts" Lisa Wester, Chief Engagement Officer, discussed deliverability...
Ask the Experts Recap
In our second episode of "Ask the Experts" Jason Meeker, Strategic Partner & Lead Developer, reviewed the UI changes to the ExactTarget Marketing Cloud and discussed mobile emails. WATCH THE EPISODE Marketing Cloud's New UI Resources Current state of Email Client...
Ask the Experts Recap
Thanks to those of you that attended our inaugural "Ask the Experts" episode! We hope you learned and had as much fun as we did. Within the ExactTarget Marketing Cloud, Lisa Wester, CEO & Founder, explored Playbooks and set a Customer Anniversary campaign in...
Radio No Where
To steal some words from the Boss, the great Bruce Springsteen, “Is there anybody alive out there?” Do you ever send an email campaign and then wonder the exact same thing? The thing is, you can send the most beautiful, well written email in the world--but if you...
Curating Content
All this talk about creating content is terrific, but unless you have a wealth of information stuck inside your head, eventually the question arises: Where does content come from? There are a few ways you can curate new content and they're all surprisingly easy:...
Blogging Basics
Most companies today reach out to their customers beyond the traditional website. You probably have several social media accounts, and even a blog. But do you know what to do with your blog? Are you using it to the best of your abilities? Think of your blog as the Hub...
Happy Holiday Open Rates
As a marketer, you might shy away from sending out an email campaign on a major holiday. After all, it is reasonable to assume that most of us aren’t firing up the laptop on a day made for celebrating with family and friends. However, in an increasingly mobile world...
Five Journeys for Sales & Marketing in 2014
As marketers, sales professionals and even buyers, we consume and try to make use of data - lots and lots of data. From customer behavioral data, interests, profiles, product data and oh so much more, we surround ourselves with industry insight, experience and...
Holiday Hours
Thinking of you with warm appreciation and wishing you an abundance of health, happiness and prosperity this Thanksgiving!. We hope that you're planning on relaxing over the upcoming Thanksgiving Holiday. Here at RootedELM we'll be spending some time with family and...
Creating content customers will read
When it comes to content, do you know what your audience wants? The number one question to ask yourself is: What will add value to the customers’ experience? What are they seeking? Next, ask yourself where your audience typically goes to find content. Content needs...
A Study in Email Engagement: Part 2
You may remember a few weeks ago when we introduced you to The College Program, and talked about the comprehensive email campaign we've created to gain new subscribers as well as nurture existing clients. Want a quick refresher? Check out the post here. In order to...
“Always a Finalist”
An honor indeed! RootedELM and our client, Hyde Park Jewelers, received recognition as the Power of One Awards Finalist for Design at the ExactTarget Connections Conference. Career Builder actually crossed the stage as the winner but the Hyde Park logo was...
A Study in Email Engagement
We're all big soccer fans at RootedELM, so we are more than excited to work with former professional soccer player and coach Tim Twellman on his endeavor to help families of high school students make the ever-important college decision. Together, we're creating an...
Especially for You
Welcome campaigns are a nice way of saying Hello to new subscribers, but they can be overly generic at times. The most enticing welcome campaigns are tailored specifically to a certain segment of your audience. They say, "I wrote this message especially for you." A...
A Case Study on A&W Restaurants
We've been working hard to help our clients at A&W Restaurants, Inc. as they move forward with a complete rebranding and re-engagement with their customers. We want to share this experience and the insight we've gained through the process. Background A&W...
Everything old is new again
If it was 2009, this might be a blog post about how your business needs to have a social media presence. But we’re way past that, right? Most businesses now have a Facebook page, and many are using Twitter and even Instagram, Pinterest and (gasp!) Tumblr to reach and...
Stress Free Text
You know the old saying, "An ounce of prevention is worth a pound of cure" ? Well, it turns out our mothers were right. This is especially true when it comes to importing text for your email marketing in ExactTarget. The few seconds you spend converting your content...
Final Results of the PCAK Campaign
The results are in and the Prevent Child Abuse Kentucky Re-engagement campaign was a huge success! Last summer, we worked with PCAK to clean up their existing mailing list and supply targeted information to their audience, with a goal of increasing the open rates and...