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Content Marketing World 2018

by Lisa Wester | Content Marketing, Email Marketing

CMWorld 2018 was all about creating moments that matter: to live in the moment, to share beautiful stories that are relevant and full of meaning and to enjoy the experiences we have been given. I trekked to Cleveland, Ohio once again to learn first hand from my...

Enriching Culture Through Survey Data

by Christina Noll | Branding, Content Marketing, Email Marketing

To stay on top of today’s market, you not only have to meet customer expectations—you have to exceed them. It all starts with a company culture designed to take service to the next level. Our client, Lexington Podiatry has mastered both internal and external...

Email, Metrics, History & Root Beer

by Lisa Wester | Branding, Content Marketing, Email Marketing

Sometimes it’s hard to tell how we enjoy helping our clients the most— the email content, the design, the development, the audience journey or the metrics and KPI’s of an email campaign. It’s a bonus when you get the tell the story of how it all...

Improve Your Internal Culture with Email Marketing

by Lisa Wester | Branding, Content Marketing, Email Marketing

The internal customer is sometimes overlooked, but in reality should be our most important asset in providing the positive experience our external customer expects. Keeping your employees in the loop, understanding what they need to be successful in their job and...

A Sea of Social Media Marketing

by Christina Noll | Content Marketing, Social

If you’ve ever had kids or been around kids, then you’ve probably seen Disney’s “Finding Nemo” once or a few hundred times. One of my favorite parts of the movie, and one that resonates with many people is when Dory gives Marlin this...

Social Savy: Using Videos to Get Attention

by Christina Noll | Branding, Content Marketing, Email Marketing, Social

Too gross? Or just the thing for grabbing attention? These are the questions the team at Lexington Podiatry asked themselves when they recently started posting videos of medical procedures on their social media. Elise Menold Hinchman, Marketing Director at Lexington...
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