by Christina Noll | Branding, Content Marketing, Email Marketing
To stay on top of today’s market, you not only have to meet customer expectations—you have to exceed them. It all starts with a company culture designed to take service to the next level. Our client, Lexington Podiatry has mastered both internal and external...
by Lisa Wester | Branding, Content Marketing, Email Marketing
Sometimes it’s hard to tell how we enjoy helping our clients the most— the email content, the design, the development, the audience journey or the metrics and KPI’s of an email campaign. It’s a bonus when you get the tell the story of how it all...
by Lisa Wester | Branding, Content Marketing, Email Marketing
The internal customer is sometimes overlooked, but in reality should be our most important asset in providing the positive experience our external customer expects. Keeping your employees in the loop, understanding what they need to be successful in their job and...
by Christina Noll | Branding, Content Marketing, Email Marketing, Social
Too gross? Or just the thing for grabbing attention? These are the questions the team at Lexington Podiatry asked themselves when they recently started posting videos of medical procedures on their social media. Elise Menold Hinchman, Marketing Director at Lexington...
by Christina Noll | Branding, Content Marketing, Email Marketing, Questions From the Field
As a marketer, you know that you can’t just throw up some amazing graphics and expect people to understand your message. You need words. But which words? How many words? In what order? The answer can be found by asking a professional content writer. I’m a...
by Lisa Wester | Branding, Email Marketing
As email marketers, we put a lot of time and energy into crafting engaging emails that will lead to conversion. We are often so focused on getting the email out — making sure it looks good, has relevant content and renders correctly on all platforms — that we may...
