by Lisa Wester | Content Marketing, Email Marketing
CMWorld 2018 was all about creating moments that matter: to live in the moment, to share beautiful stories that are relevant and full of meaning and to enjoy the experiences we have been given. I trekked to Cleveland, Ohio once again to learn first hand from my...
by Lisa Wester | Branding, Content Marketing, Email Marketing
Sometimes it’s hard to tell how we enjoy helping our clients the most— the email content, the design, the development, the audience journey or the metrics and KPI’s of an email campaign. It’s a bonus when you get the tell the story of how it all...
by Lisa Wester | Branding, Content Marketing, Email Marketing
The internal customer is sometimes overlooked, but in reality should be our most important asset in providing the positive experience our external customer expects. Keeping your employees in the loop, understanding what they need to be successful in their job and...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
Recently I joined a group of women from around the country to attend a Women of Email (WoE) meet-up here in St. Louis. I’ve always struggled to precisely explain what an email marketer does or how I became one. It was a relief to know I’m not the only one! One of the...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
Being methodical with your email marketing program leads to confidence and an improvement in subscriber engagement, conversion, and overall satisfaction. Break down your email program into small incremental tasks that you can perfect one at a time. One win...
