Ask the Experts Recap

Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of “Ask the Experts” Lisa Wester, Chief Engagement Officer, discussed deliverability and took a look at Lexington Podiatry to see what they are doing.

We’ve also pulled together a list of resources to help you and your team audit where you are now and ways to implement change to maximize deliverability.

ExactTarget

• [blog] Top 10 Deliverability Series
• [blog] The Path to 1:1 Customer Journey Success #Infographic
• [blog] Anti-Spam at ExactTarget
• [blog] Answering Questions about Consent and CASL
• [blog] More of Your CASL Questions Answered
• [Wiki] Email Deliverability
• [Wiki] Bounce Mail Management
• [Wiki] 3Sixty : Back to Basics Email Deliverability Tips

Marketing Sherpa

• [blog] Email Deliverability: 9 lessons about Canadian Anti-Spam Legislation
• [blog] Email Deliverability – Can you spot a scrub?

• Proactive List Hygiene: How a software company overcame a 23% soft bounce rate

• [case study] Email Deliverability

Other Resources

• [blog] Best Practice: Confirm Every Opt-In Via COI Or COIL
• [book] Email Marketing Rules by Chad White