Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of “Ask the Experts” Lisa Wester, Chief Engagement Officer, discussed deliverability and took a look at Lexington Podiatry to see what they are doing.
We’ve also pulled together a list of resources to help you and your team audit where you are now and ways to implement change to maximize deliverability.
- [blog] Top 10 Deliverability Series
- [blog] The Path to 1:1 Customer Journey Success #Infographic
- [blog] Anti-Spam at ExactTarget
- [blog] Answering Questions about Consent and CASL
- [blog] More of Your CASL Questions Answered
- [Wiki] Email Deliverability
- [Wiki] Bounce Mail Management
- [Wiki] 3Sixty : Back to Basics Email Deliverability Tips
- [blog] Email Deliverability: 9 lessons about Canadian Anti-Spam Legislation
- [blog] Email Deliverability – Can you spot a scrub?
- [case study] Email Deliverability