by Christina Noll | Content Marketing, Social
If you’ve ever had kids or been around kids, then you’ve probably seen Disney’s “Finding Nemo” once or a few hundred times. One of my favorite parts of the movie, and one that resonates with many people is when Dory gives Marlin this...
by Christina Noll | Branding, Content Marketing, Email Marketing, Social
Too gross? Or just the thing for grabbing attention? These are the questions the team at Lexington Podiatry asked themselves when they recently started posting videos of medical procedures on their social media. Elise Menold Hinchman, Marketing Director at Lexington...
by Christina Noll | Content Marketing, Social
Every day, marketers push out information on social channels with the intention of reaching and engaging their audience. But what makes some messages hit the mark more than others? It turns out there’s a simple formula for writing social media posts. First,...
by Lisa Wester | Email Marketing, Social
In the email marketing world, there is nothing greater than when an email campaign hits the sweet spot. As a consumer of Lilly Pulitzer clothing, I am aware that they hold a massive final sale in July. What I wasn’t aware of is they do the same thing in January!...
by Christina Noll | Content Marketing, Social
If you’ve been following RootedELM on Facebook, Twitter or received our email newsletter, you’ve probably noticed our Email Design Tips each Tuesday, and our Content Marketing Tips each Thursday. After talking to our audience, we discovered the bite-size...
by Christina Noll | Branding, Content Marketing, Email Marketing, Social
Fact: compelling content must be both strategic and creative. Sometimes, okay rarely, one person can deliver both. More often, it takes two or more people working together to make great content come alive. Synchronicity. The best creative content in the world means...
