Thanks to those of you that attended our inaugural “Ask the Experts” episode! We hope you learned and had as much fun as we did.
Within the ExactTarget Marketing Cloud, Lisa Wester, CEO & Founder, explored Playbooks and set a Customer Anniversary campaign in motion. Jason Meeker, Strategic Partner & Lead Developer, spent time discussing upcoming changes to email rendering – specifically with Gmail – and why responsive design is so important.
Gmail’s changes to the Promotions Tab
Make sure your emails take advantage of Gmail’s forthcoming grid view in the Promotions Tab. You will want to create an appropriate image that is 580px by 400px and add the code below prior to your email’s closingtag:
<div itemscope itemtype="http://schema.org/Offer">
<link itemprop="image" href="YOUR IMAGE URL HERE"/>
</div>If you have a Google Plus account you can replace the large letter icon with your company’s avatar. To get the code to achieve that and learn more about Google’s implementation check out the Google Developer page about this upcoming feature.
ExactTarget Resources
ExactTarget Help Portal
ExactTarget Design Blog
ExactTarget Email Design Toolkit
ExactTarget Email Design Board at Pinterest
General Resources
Current state of Email Client Marketshare
Litmus: Going Responsive with limited resources
The Science of Email Report (PDF 2.5MB)
The email design review
The Best of Email Inspiration Gallery