Where we pick the freshest information about email marketing, content marketing and anything else relevant.
Emails We Love
With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks–we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct...
Create a Friendly Email Preference Center
As email marketers, we put a lot of time and energy into crafting engaging emails that will lead to conversion. We are often so focused on getting the email out — making sure it looks good, has relevant content and renders correctly on all platforms — that we may...
Writing Strong Social
Every day, marketers push out information on social channels with the intention of reaching and engaging their audience. But what makes some messages hit the mark more than others? It turns out there's a simple formula for writing social media posts. First, provide...
An Email Campaign that Caused Great Shopping Havoc
In the email marketing world, there is nothing greater than when an email campaign hits the sweet spot. As a consumer of Lilly Pulitzer clothing, I am aware that they hold a massive final sale in July. What I wasn't aware of is they do the same thing in January!...
Intentional Email Design
In Anne Lamott’s bestselling book Bird by Bird, Some Instructions on Writing and Life she recounts a story of how her brother, aged ten at the time, struggled to complete a report on birds he had put off until the last minute. Her father consoled him by explaining...
There’s an app for that
If you've been following RootedELM on Facebook, Twitter or received our email newsletter, you've probably noticed our Email Design Tips each Tuesday, and our Content Marketing Tips each Thursday. After talking to our audience, we discovered the bite-size information...
Holiday Emails to Admire
Some of the best creative comes out during the holidays. In the spirit of the season, our team has pulled together a few emails we've admired over the past few weeks. Right - Patagonia & Below - Overstock: With all the online shopping going on this year (at least...
Tell a Visual Story
A visual image can tell a greater tale than looking at a variety of spreadsheets or paragraphs of text. In the case of email marketing, using a dashboard is a good way to notice trends of key performance indicators (KPI's) such as subscriber growth, engagement and...
A Good Old Fashioned Thank You
As we near the season of Thanksgiving it’s a beautiful thing to witness the change around us. The leaves are turning, the moon is bright, the chill in the air, the roar of the crowd in the stadium and the taste of pumpkin filled treats everywhere. I’m thankful....
Ship Shape
One huge takeaway from Content Marketing World 2016 was the concept of slowing down. I especially enjoyed the slide Ann Handley, Chief Content Officer of MarketingProfs and author of Everybody Writes, put up of a tortoise--and not just because of my own little guy,...
Finding Balance – Changing to a Content Marketing Company
"You have to be uncomfortable in order for change to happen" -- when I heard my yoga instructor say this last week I was immediately struck by its truth. I am uncomfortable right now. RootedELM, as a whole, is uncomfortable. And we are also on the verge of some very...
Blank Space – Write with Confidence
When it comes to creating content, nothing is more intimidating than the big, blank, white canvas of an empty page. You have an idea of what you want to say, but how do you start? Follow these tips to create content from scratch: Ask Questions. Start by asking: What...
Ask & Answer in Email
Using surveys accomplishes two things in an email - it entices the subscriber to engage, which aids in delivery of future emails, and it enables you to obtain simple feedback from your audience. We've been trying something new lately and have two clients embedding the...
Template Talk: Developing a Customized Template
In our continued Template Talk series we’re focusing on WYSIWYG email templates. These are the templates you find in your email service provider already coded ready for you, eliminating the need of HTML knowledge. While these can make it easy for your team to quickly...
Content Synchronicity
Fact: compelling content must be both strategic and creative. Sometimes, okay rarely, one person can deliver both. More often, it takes two or more people working together to make great content come alive. Synchronicity. The best creative content in the world means...
Summertime Strategies
Memorial Day weekend officially marks the beginning of summertime, and with that comes many changes in our personal lives--end of school for kids, vacation season, family reunions and more time outdoors. Summer can also affect the way we do business. Here are common...
Template Talk: Migrating to Templates
In our first post of our template talk series, we talked about how and why we took a template developed by Litmus and converted it for our client. Today, let's talk about taking a bespoke HTML campaign and converting it to a template HTML format. Templates aren't the...
Template Talk
Great minds think alike! I've been working on this blog post for the past few days but have had it top of mine for a while now. Today, a post from Litmus on Twitter caught my eye: they published a similar blog post yesterday titled What is an Email Template? I...