First, provide the relevant information. Example: “Bird by bird, or step by step, intentional email design = better design.”
Add a strong call to action: Example: “See how a template helps:”
Next, include your link to additional information, such as a blog post, article, or web page. Example: “http://rootedelm.com/blog/intentional-email-design”
Tip: use the url shortener in your social media management tool (Buffer, Hootsuite, etc.) to shorten the link and save on valuable character length
Then, add a hashtag to help your audience find and share your post. Example: “#emailmktgdesign”
Finally, add an image. We use a friendly app called Canva to create the social media images for RootedELM.
Your finished product should look something like this:
Even if your social media message contains all the necessary elements, it might still get lost in the fray. But ensuring it contains the above elements, along with re-posting to achieve frequency, can help ensure your message is heard.
- MarketingProfs: Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]
- Content Marketing Institute: 58 Social Media Tips for Content Marketing