Where we pick the freshest information about email marketing, content marketing and anything else relevant.
Sorting Through Social Media Channels
Which Social Media Channels Are You On? By now, most companies are on Facebook and probably Twitter. But what about those other social media channels? Should you be filtering photos on Instagram? Pinning to boards on Pinterest? Tumbling on Tumblr? Here we’ll provide a...
A Campaign to Love
Hyde Park Jewelry can add sparkle to just about any special occasion but Valentine's Day may be one of our favorites. We’re in love with how their Valentine's Day series turned out. We talked to our client Molly Wojcik, Interactive Marketing Director, about Hyde...
How social media is changing PR
What’s the first thing you do each morning? I’ll be honest, before I can even think about starting to work I have to check my social media. It’s part of my routine: Get a cup of tea, settle down in my office, fire up the laptop and see what the world’s been up to...
Campaign to Community
Here at RootedELM we've been talking a lot lately about the difference between a campaign and a community. Campaigns are great for disseminating information to potential and current customers. Say, for example, you're having a sale, or you have exciting news to...
A Spark of Social Media Genius
Unless you are a huge fan of The Hunger Games franchise, you probably weren't waiting on the edge of your chair for the release of the first official photos from the filming of the second movie in the series: Catching Fire. I'll admit it--I was. At precisely 10:00 am...
Warm wishes headed your way
We can't wait to celebrate this joyous season! From Friday, December 23rd through Friday December 30th, RootedELM will be off cultivating holiday memories. We wish you and yours the very best holiday and we look forward to growing together even more in the coming...
How do you Collaborate?
As we move toward a new year and New Year's Resolutions I wanted to share a program that is working great for my team. It allows seamless collaboration leaving an environment of accomplishment and success. Preparing for content can be daunting, especially when you...
New Year: New PR Plan
It’s almost time to start making New Year’s resolutions! Personal resolutions are pretty standard: lose weight, save money, read more books...you know the routine. But what about business resolutions? If you don’t already have a Public Relations Plan, we suggest...
Public Relations Basics
If done right, public relations allows you to reach a large part of your audience without the expense of traditional advertising. Marketers today have the advantage of using social media for immediate access to potential customers. But public relations also includes...
Easy as ABC
Finding inspiration for a terrific email marketing template is as easy as looking in your own inbox. In fact, some of the best business to business (B2B) email ideas could come from business to customer (B2C) examples. That’s how Emily Ashburn with Paladin Engineers...
Responding to social media
These days, effective marketing communications means using social media to engage your audience. And if you’re using social media, such as Facebook and Twitter, correctly, that means the conversation is most definitely two-way. Engagement means listening to what your...
Return from Connections
Another exceptional conference put on by ExactTarget came to a close last week. As always, the keynote speakers and entertainment were excellent - leaving us with insight and inspiration, motivating us to think differently, act differently and apply what we've...
Follow us at Connections 2012
Just a reminder to be sure and follow Lisa on Twitter @WesterLisa for live updates from the ExactTarget Connections 2012. We can't wait to hear about all the inspiring new ideas!
Branding RootedELM
Hello. I have to say the past few weeks have been a whirlwind. Not only have I finalized a brand image for RootedELM, but business cards, note cards, letterhead, and a layout for proposals, samples and contracts. Listening to my audience to voice their opinion on...
New Look, Fresh Start
Hello again. Last week I shared my new company name and it's reason for existence. This week I have logo samples to share and look forward to your input. View the Samples » Gemma Parenti, Owner / Graphic Designer at Parenti Studio in Chicago, graciously took this...
New Roots
Welcome to Rooted ELM, a customer-centric company. Let's just word-play for a moment: engagement, email, experience, education, loyalty, listening, logic, marketing, mobile, management, measurement, metrics, momentum, movement, mentor and most importantly, mom. Now...