Last week I shared my new company name and it’s reason for existence. This week I have logo samples to share and look forward to your input.
Gemma Parenti, Owner / Graphic Designer at Parenti Studio in Chicago, graciously took this project on. She’s not only my good friend but I trust her work. As the one who oversees the creative work for the NTRA / Breeder’s Cup, along with others, her talents run deep.
For inspiration, I shared with Gemma the lessons learned from my GameStorming session along with colors that appeal to me. Believe it or not, I sent her a picture of a pillow from Anthropologie and a pattern from Vera Bradley. My description was pretty simple – be free but strong, shabby-chic but corporate, fresh, clean and awe-inspiring.
I think she hit the mark. Based on what you know so far about Rooted ELM, what do you think? I invite you to take a moment to view her designs and help me decide. I have a favorite but I look forward to hearing your thoughts.