The Grove Email Marketing BlogWhere we pick the freshest information about email marketing, content marketing and anything else relevant.

AMP for Email?

Several months ago, before the redesign of Gmail was even announced, Google made even bigger waves in the email world. At their second annual AMP conference it was announced they were bringing AMP to email. What is AMP and do we even want it for email? WHAT IS AMP⚡?...

read more

Email, Metrics, History & Root Beer

Sometimes it's hard to tell how we enjoy helping our clients the most— the email content, the design, the development, the audience journey or the metrics and KPI's of an email campaign. It's a bonus when you get the tell the story of how it all comes...

read more

A Sea of Social Media Marketing

If you've ever had kids or been around kids, then you've probably seen Disney's "Finding Nemo" once or a few hundred times. One of my favorite parts of the movie, and one that resonates with many people is when Dory gives Marlin this priceless advice: "When life gets...

read more

Social Savy: Using Videos to Get Attention

Too gross? Or just the thing for grabbing attention? These are the questions the team at Lexington Podiatry asked themselves when they recently started posting videos of medical procedures on their social media. Elise Menold Hinchman, Marketing Director at Lexington...

read more

Subject Lines That Get Opened

Your subject line and preheader text are the first thing your audience sees and the deciding factor on whether your email is opened or deleted. So, how do you write subject lines and preheader text that make your subscriber want to open? The Subject Line Your subject...

read more

Building Email Strategies That Last

Recently I joined a group of women from around the country to attend a Women of Email (WoE) meet-up here in St. Louis. I’ve always struggled to precisely explain what an email marketer does or how I became one. It was a relief to know I’m not the only one! One of the...

read more

Why You Need a Content Writer

As a marketer, you know that you can't just throw up some amazing graphics and expect people to understand your message. You need words. But which words? How many words? In what order? The answer can be found by asking a professional content writer. I’m a content...

read more

5 Tips to Make Email Content Easy

Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox:   Draft a Keyword Bank The first step is to do your research to identify your main message. What content...

read more

5 Incremental Wins With Email Marketing

Being methodical with your email marketing program leads to confidence and an improvement in subscriber engagement, conversion, and overall satisfaction. Break down your email program into small incremental tasks that you can perfect one at a time. One win...

read more

Take the Hectic Out of Holiday Sends

I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I'm ready to turn on the Christmas music. I know, I know...but there's something about the end of Halloween that signals the kick-off of the holiday season. And it's not...

read more

Ghoulishly Delightful Seasonal Email

Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I've updated this post by pulling together some old and a few new seasonal email campaigns...

read more

Taking Content to the next level #CMWorld

Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...

read more