Where we pick the freshest information about email marketing, content marketing and anything else relevant.
Content Marketing World 2018
CMWorld 2018 was all about creating moments that matter: to live in the moment, to share beautiful stories that are relevant and full of meaning and to enjoy the experiences we have been given. I trekked to Cleveland, Ohio once again to learn first hand...
Enriching Culture Through Survey Data
To stay on top of today's market, you not only have to meet customer expectations—you have to exceed them. It all starts with a company culture designed to take service to the next level. Our client, Lexington Podiatry has mastered both internal and...
AMP for Email?
Several months ago, before the redesign of Gmail was even announced, Google made even bigger waves in the email world. At their second annual AMP conference it was announced they were bringing AMP to email. What is AMP and do we even want it for email? WHAT IS...
Email, Metrics, History & Root Beer
Sometimes it's hard to tell how we enjoy helping our clients the most— the email content, the design, the development, the audience journey or the metrics and KPI's of an email campaign. It's a bonus when you get the tell the story of how it all comes...
Improve Your Internal Culture with Email Marketing
The internal customer is sometimes overlooked, but in reality should be our most important asset in providing the positive experience our external customer expects. Keeping your employees in the loop, understanding what they need to be successful in their job and...
A Sea of Social Media Marketing
If you've ever had kids or been around kids, then you've probably seen Disney's "Finding Nemo" once or a few hundred times. One of my favorite parts of the movie, and one that resonates with many people is when Dory gives Marlin this priceless advice: "When life gets...
Social Savy: Using Videos to Get Attention
Too gross? Or just the thing for grabbing attention? These are the questions the team at Lexington Podiatry asked themselves when they recently started posting videos of medical procedures on their social media. Elise Menold Hinchman, Marketing Director at Lexington...
Subject Lines That Get Opened
Your subject line and preheader text are the first thing your audience sees and the deciding factor on whether your email is opened or deleted. So, how do you write subject lines and preheader text that make your subscriber want to open? The Subject Line Your subject...
Building Email Strategies That Last
Recently I joined a group of women from around the country to attend a Women of Email (WoE) meet-up here in St. Louis. I’ve always struggled to precisely explain what an email marketer does or how I became one. It was a relief to know I’m not the only one! One of the...
Why You Need a Content Writer
As a marketer, you know that you can't just throw up some amazing graphics and expect people to understand your message. You need words. But which words? How many words? In what order? The answer can be found by asking a professional content writer. I’m a content...
5 Improvements For Your Email Marketing Program
2017 was a banner year for email. Email client creators started acknowledging the need for more standardized support of CSS. Additional industries doubled down on their email marketing as Facebook and others continue to make it increasingly difficult—without ad...
5 Tips to Make Email Content Easy
Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox: Draft a Keyword Bank The first step is to do your research to identify your main message. What...
5 Incremental Wins With Email Marketing
Being methodical with your email marketing program leads to confidence and an improvement in subscriber engagement, conversion, and overall satisfaction. Break down your email program into small incremental tasks that you can perfect one at a time. One win...
Inquiring Minds — 3 Examples of an Engaging Email Experience
POP QUIZ: ONE QUESTION What's the best way to engage your audience and gather information to help define personas so you can personalize future content? The answer is less tricky than you might think. Recently, we've noticed several companies using surveys in the form...
Improve Your Email Marketing Program with a Checklist
In his thought-provoking book,"The Checklist Manifesto," Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his book, every...
Take the Hectic Out of Holiday Sends
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I'm ready to turn on the Christmas music. I know, I know...but there's something about the end of Halloween that signals the kick-off of the holiday season. And it's not...
Ghoulishly Delightful Seasonal Email
Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I've updated this post by pulling together some old and a few new seasonal email campaigns...
The How and Why to Segment Unengaged Subscribers in Campaign Monitor
Proactive list management is essential to keep your subscriber interest high and your email campaigns out of the junk box. Campaign Monitor has made it easy to segment your audience based on your business rules and stored data. In this seven-minute video, we walk...