Sometimes it’s hard to tell how we enjoy helping our clients the most— the email content, the design, the development, the audience journey or the metrics and KPI’s of an email campaign. It’s a bonus when you get the tell the story of how it all comes together and even better when you get to share that story as a guest blogger!

Klipfolio, our visual dashboarding software, invited us to tell the intriguing story of how A&W is using a visual dashboard to make realistic and smart decisions about their email marketing program. Although A&W Restaurants will turn 100 in 2019, the history of their email program since 2013 unfolds on a visual dashboard that is shared internally with stakeholders as well as externally with their internal customer—their franchise owners.