CMWorld 2018 was all about creating moments that matter: to live in the moment, to share beautiful stories that are relevant and full of meaning and to enjoy the experiences we have been given. I trekked to Cleveland, Ohio once again to learn first hand from my Content Marketing heroes—the author’s who inspire me as I listen on my drive into work each day and those I read in my spare time.

Once again Ann Handley, Jay Acunzo, Joe Pulizzi, Robert Rose, Andy Crestodina and Jay Baer did not disappoint. This year, however, a few others had my attention tightly. DeWitt Jones specifically. His message on how to find beauty in our surroundings and how to give life a second look gave me peace and hope for a better tomorrow.

Here are a few highlights of my key takeaways in a collection of tweets.


Ann Handley

Jay Acunzo

Jay Baer

Books to Read

Being the Content Marketing book nerd I am, yes I've read the majority of the books you see in this photo. I think I sold at least five copies of Andy Crestodina's book. Seriously folks, you need to purchase his book, Content Chemistry! Other books on my soon to read list include The Storytelling Edge by Shane Snow and Joe Lazauskas; and The Definitive Guide to Strategic Content Marketing by Lazar Dzamic and Justin Kirby.