The Grove Email Marketing BlogWhere we pick the freshest information about email marketing, content marketing and anything else relevant.

Ready, Set, Go: Email Marketing Checklist

A 3-minute read: This week is Content Marketing World, and I am ecstatic! Why? It started about 24 months ago. Dealing with changes to our relationship with Salesforce Marketing Cloud and client needs, I was frustrated. In talking with our audience, reading industry...

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5 Steps to Developing Longer Content

We talk a lot about content development as a component of email marketing—subject lines, previews, headlines and calls to action all require creativity and strong writing skills. But what about when you need to provide a longer form of content? Whether you're...

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Example: Authenticity in Email

Are you looking for a way to be more relatable? Use email to give your audience a "peek behind the curtain" and a more personal view of your company. That was Lexington Podiatry’s goal with their recent delivery of an email campaign titled, “Footnote Fridays.” The...

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Emails We Love

Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...

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Emails We Love

Issue 8 June 26, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...

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Emails We Love

Issue 7 June 12, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...

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The Hospitable Email [Infographic]

Welcome your subscribers again and again. As marketers, we strive to meet our goals as well as achieve the highest engagement and conversion rates we can. On average, a welcome campaign produces 10% greater results than another type of email campaign. Newly opted in...

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Emails We Love

Issue 6 May 26, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...

read more

Emails We Love

Issue 5 May 12, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...

read more

Emails We Love

Issue 4 May 1, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...

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Emails We Love: Visual Impact

With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks–we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct...

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When Should I Send a Re-engagement Campaign?

One of the most common practices of email marketers is to neglect taking the time to re-engage their audience. A misconception that typically stems from upper management is that quantity of subscribers is better than the quality of subscribers. The assumption is: the...

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Emails We Love

With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks–we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct...

read more

Emails We Love

With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks–we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct...

read more

Create a Friendly Email Preference Center

As email marketers, we put a lot of time and energy into crafting engaging emails that will lead to conversion. We are often so focused on getting the email out — making sure it looks good, has relevant content and renders correctly on all platforms — that we may...

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