Where we pick the freshest information about email marketing, content marketing and anything else relevant.
Multitasking: a recipe for personal development
You'll want to enjoy a cup of coffee with this post. The weather may not have turned crisp and cool yet, but it's officially the first day of Fall so we can't resist breaking out the pumpkin recipes. There's always time to bake pumpkin bread, pumpkin bars—really all...
Taking Content to the next level #CMWorld
Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...
Ready, Set, Go: Email Marketing Checklist
A 3-minute read: This week is Content Marketing World, and I am ecstatic! Why? It started about 24 months ago. Dealing with changes to our relationship with Salesforce Marketing Cloud and client needs, I was frustrated. In talking with our audience, reading industry...
5 Steps to Developing Longer Content
We talk a lot about content development as a component of email marketing—subject lines, previews, headlines and calls to action all require creativity and strong writing skills. But what about when you need to provide a longer form of content? Whether you're...
Example: Authenticity in Email
Are you looking for a way to be more relatable? Use email to give your audience a "peek behind the curtain" and a more personal view of your company. That was Lexington Podiatry’s goal with their recent delivery of an email campaign titled, “Footnote Fridays.” The...
Emails We Love
Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...
How to Curate Content For Your Email Campaigns: 4 Steps & 5 Sources
So you're ready to expand your email marketing program, but not sure how to create all the content? Below, we offer four steps and five sources to get you thinking. STEP 1 Segment your subscribers into your audience and your customers to draft at least one persona for...
Emails We Love
Issue 8 June 26, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...
Emails We Love
Issue 7 June 12, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...
![The Hospitable Email [Infographic]](https://rootedelm.com/wp-content/uploads/2017/06/Welcome-Series-Header-2-400x145.png)
The Hospitable Email [Infographic]
Welcome your subscribers again and again. As marketers, we strive to meet our goals as well as achieve the highest engagement and conversion rates we can. On average, a welcome campaign produces 10% greater results than another type of email campaign. Newly opted in...
Emails We Love
Issue 6 May 26, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...
Emails We Love
Issue 5 May 12, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...
Emails We Love
Issue 4 May 1, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our...
4 Ways to Keep Your Automated Email Campaigns Fresh
Set and forget it right? Isn't that the benefit of having a program to automate sending triggered and lifecycle email messages? Benefit yes -- but it's wise to double check your automated programs often, at least seasonally. Think of it like fertilizing a garden....
Emails We Love: Visual Impact
With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks–we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct...
When Should I Send a Re-engagement Campaign?
One of the most common practices of email marketers is to neglect taking the time to re-engage their audience. A misconception that typically stems from upper management is that quantity of subscribers is better than the quality of subscribers. The assumption is: the...
Why aren’t my font choices showing correctly when the email is sent?
Sometimes the answer to one person's question can help the next person and so on. Consider this a FAQ of email marketing. We'll post actual questions from our customers, along with the expert solutions so you can tuck them away in case you run into the same issue...
Emails We Love
With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks–we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct...