Where we pick the freshest information about email marketing, content marketing and anything else relevant.
Creating a Content Calendar
Sometimes, I snap a pic of my cat doing something really adorable and I make a spur of the moment decision to post it on Facebook. And sometimes, I run across a really great quote and I decide to share it on my personal blog, and Twitter, right in that moment. You...
Word Play
As a content person, my goal is to write messages that reach out and grab the audience. But because I write them all day long, I am somewhat immune to the charms of my own inbox. That's why when a subject line and email content make me smile automatically, I know it's...
Holy Moly Emoji!
Last week when I opened my email, the first words out of my mouth were "Holy Emoji!" Using emoji's in subject lines is a trend that can increase open rates when used correctly. In fact, when relevant, we've used them from time-to-time with some of our clients. But can...
Spring Clean Your Email Content
In our quest as B2B marketers to provide the most thorough and relevant content, it can be tempting to include everything but the kitchen sink in an email. But is that really effective? More often than not, your audience will delete or mark an overwhelming email as...
Customer Experience Speaks
When it’s time to choose a service provider, how do you decide who to trust? A word-of-mouth, personal recommendation is preferred, but not always available. The next best thing is to read the customer reviews. Elise Hinchman, Marketing Director at Lexington Podiatry,...
Turning Over a New Leaf
It’s February, and outside the frozen ground is hardly conducive to new growth. But here at RootedELM, we’ve been cultivating anyway. You know the old saying, the shoemaker’s children are always the last to have new shoes? Well, we’ve been like the shoemaker for quite...
A Sweet Story on Subscriber Engagement
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
A/B Split Surprise
Sometimes you just aren't sure which subject line will perform best. And sometimes you're just sure that a subject line will reel in your audience. Using an A/B split test on two subject lines is one way to confirm your choice using hard data. Lexington Podiatry...
It Will Be There Tomorrow
Sometimes all it takes is a reminder that we don’t have to push the panic button. It can be hard to switch off. There is so much stress—in the news, in our work sometimes, and despite the joy they bring, even in the preparation for the holidays. It’s okay to step...
Friction-Free
Friction. noun. fric·tion (ˈfrik-shən) 1. the act of rubbing one thing against another 2. disagreement or tension As marketers, I think we can all agree that friction is not on our list of things to create — Especially when it comes to engaging with our customers....
To Send or Not to Send?
You have the perfect design, but if you don't have the right words or your timing is off, your message is lost. In Marketing — whether email or blog or social media — compelling content is key. How do you know if your content is compelling? Follow these simple rules...
Careful About Content
We know that email marketing can have a high return on investment if done properly; One investment you shouldn't be making is purchasing a list of email addresses. This was a main topic at the Litmus conference last month, a concern in our industry now, and one we...
Email Design Tip: Real Text versus Text as Images
Have you ever received an email, say from your favorite retailer, that included a coupon code you couldn't wait to use? Most of us don't write down the code; we simply click to the website to make our purchase. When it's time to purchase, ideally we can use our mouse...
Back to School: Knowledge is Power
On my graduation day from Olivet College, May 1993, Mother's Day to be exact, I remember wearing a red dress, cream pumps, rimmed eye glasses and I had a sassy, but professional, short haircut. I was styling! My family attended the ceremony and joined the rest of my...
In the Spirit of March Madness
Even if you aren’t from Kentucky, you’re probably familiar with their #1 ranked basketball team and their loyal fanbase: Big Blue Nation (BBN). There is nothing the BBN loves more than to proudly wear the blue and white team colors on game day and our client, Wildcat...
Holiday Hours
Wishing you and your family the best this holiday season. Our offices will be closed December 23 - January 3, 2017.
Your Link to CNX14
Connections 2014 has brought so many amazing things to the conference this year. We want to share with you some of the insights and experiences we gathered. See even more on Twitter @RootedELM or the hashtag #CNX14. Here's some of the highlights "Mindshare before...
A Welcome Response
When our client Lexington Podiatry wanted spearhead an initiative that focuses on one of their core values—hospitality—we knew it would take just the right email campaign. The solution was a patient satisfaction survey that enables the company to track both positive...