by Christina Noll | Branding, Content Marketing, Email Marketing
It’s February, and outside the frozen ground is hardly conducive to new growth. But here at RootedELM, we’ve been cultivating anyway. You know the old saying, the shoemaker’s children are always the last to have new shoes? Well, we’ve been like the shoemaker for quite...
by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
by Christina Noll | Branding
When our client Lexington Podiatry wanted spearhead an initiative that focuses on one of their core values—hospitality—we knew it would take just the right email campaign. The solution was a patient satisfaction survey that enables the company to track both positive...
by Lisa Wester | Branding
Thanks to those of you that attended our inaugural “Ask the Experts” episode! We hope you learned and had as much fun as we did. Within the ExactTarget Marketing Cloud, Lisa Wester, CEO & Founder, explored Playbooks and set a Customer Anniversary...
by Christina Noll | Branding
You may remember a few weeks ago when we introduced you to The College Program, and talked about the comprehensive email campaign we’ve created to gain new subscribers as well as nurture existing clients. Want a quick refresher? Check out the post here. In order...
by Lisa Wester | Branding
An honor indeed! RootedELM and our client, Hyde Park Jewelers, received recognition as the Power of One Awards Finalist for Design at the ExactTarget Connections Conference. Career Builder actually crossed the stage as the winner but the Hyde Park logo was...
