by Christina Noll | Branding, Email Marketing
In Anne Lamott’s bestselling book Bird by Bird, Some Instructions on Writing and Life she recounts a story of how her brother, aged ten at the time, struggled to complete a report on birds he had put off until the last minute. Her father consoled him by explaining...
by Lisa Wester | Branding, Content Marketing
One huge takeaway from Content Marketing World 2016 was the concept of slowing down. I especially enjoyed the slide Ann Handley, Chief Content Officer of MarketingProfs and author of Everybody Writes, put up of a tortoise–and not just because of my own little...
by Christina Noll | Branding, Content Marketing, Email Marketing
In our continued Template Talk series we’re focusing on WYSIWYG email templates. These are the templates you find in your email service provider already coded ready for you, eliminating the need of HTML knowledge. While these can make it easy for your team to quickly...
by Christina Noll | Branding, Content Marketing, Email Marketing, Social
Fact: compelling content must be both strategic and creative. Sometimes, okay rarely, one person can deliver both. More often, it takes two or more people working together to make great content come alive. Synchronicity. The best creative content in the world means...
by Jason Meeker | Branding, Content Marketing
In our first post of our template talk series, we talked about how and why we took a template developed by Litmus and converted it for our client. Today, let’s talk about taking a bespoke HTML campaign and converting it to a template HTML format. Templates...
by Lisa Wester | Branding, Content Marketing, Email Marketing
Great minds think alike! I’ve been working on this blog post for the past few days but have had it top of mine for a while now. Today, a post from Litmus on Twitter caught my eye: they published a similar blog post yesterday titled What is an Email Template? I...
