by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
Recently I joined a group of women from around the country to attend a Women of Email (WoE) meet-up here in St. Louis. I’ve always struggled to precisely explain what an email marketer does or how I became one. It was a relief to know I’m not the only one! One of the...
by Christina Noll | Branding, Content Marketing, Email Marketing, Questions From the Field
As a marketer, you know that you can’t just throw up some amazing graphics and expect people to understand your message. You need words. But which words? How many words? In what order? The answer can be found by asking a professional content writer. I’m a...
by Christina Noll | Content Marketing, Email Marketing, Questions From the Field
Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox: Draft a Keyword Bank The first step is to do your research to identify your main message. What content will...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
Being methodical with your email marketing program leads to confidence and an improvement in subscriber engagement, conversion, and overall satisfaction. Break down your email program into small incremental tasks that you can perfect one at a time. One win...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
In his thought-provoking book,”The Checklist Manifesto,” Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his...
by Lisa Wester | Email Marketing, Questions From the Field
Proactive list management is essential to keep your subscriber interest high and your email campaigns out of the junk box. Campaign Monitor has made it easy to segment your audience based on your business rules and stored data. In this seven-minute video, we walk...