by Lisa Wester | Branding, Email Marketing
As email marketers, we put a lot of time and energy into crafting engaging emails that will lead to conversion. We are often so focused on getting the email out — making sure it looks good, has relevant content and renders correctly on all platforms — that we may...
by Lisa Wester | Email Marketing, Social
In the email marketing world, there is nothing greater than when an email campaign hits the sweet spot. As a consumer of Lilly Pulitzer clothing, I am aware that they hold a massive final sale in July. What I wasn’t aware of is they do the same thing in January!...
by Lisa Wester | Content Marketing, Email Marketing
Some of the best creative comes out during the holidays. In the spirit of the season, our team has pulled together a few emails we’ve admired over the past few weeks. Lisa Wester - Chief Engagement Officer, Content Marketer Right – Patagonia & Below...
by Lisa Wester | Email Marketing
A visual image can tell a greater tale than looking at a variety of spreadsheets or paragraphs of text. In the case of email marketing, using a dashboard is a good way to notice trends of key performance indicators (KPI’s) such as subscriber growth, engagement...
by Lisa Wester | Content Marketing, Email Marketing
As we near the season of Thanksgiving it’s a beautiful thing to witness the change around us. The leaves are turning, the moon is bright, the chill in the air, the roar of the crowd in the stadium and the taste of pumpkin filled treats everywhere. I’m thankful....
