by Lisa Wester | Branding, Content Marketing
One huge takeaway from Content Marketing World 2016 was the concept of slowing down. I especially enjoyed the slide Ann Handley, Chief Content Officer of MarketingProfs and author of Everybody Writes, put up of a tortoise–and not just because of my own little...
by Lisa Wester | Content Marketing
“You have to be uncomfortable in order for change to happen” — when I heard my yoga instructor say this last week I was immediately struck by its truth. I am uncomfortable right now. RootedELM, as a whole, is uncomfortable. And we are also on the...
by Lisa Wester | Email Marketing
Using surveys accomplishes two things in an email – it entices the subscriber to engage, which aids in delivery of future emails, and it enables you to obtain simple feedback from your audience. We’ve been trying something new lately and have two clients...
by Lisa Wester | Branding, Content Marketing, Email Marketing
Great minds think alike! I’ve been working on this blog post for the past few days but have had it top of mine for a while now. Today, a post from Litmus on Twitter caught my eye: they published a similar blog post yesterday titled What is an Email Template? I...
by Lisa Wester | Content Marketing, Email Marketing
Last week when I opened my email, the first words out of my mouth were “Holy Emoji!” Using emoji’s in subject lines is a trend that can increase open rates when used correctly. In fact, when relevant, we’ve used them from time-to-time with some...
