by Christina Noll | Email Marketing
As a marketer, you might shy away from sending out an email campaign on a major holiday. After all, it is reasonable to assume that most of us aren’t firing up the laptop on a day made for celebrating with family and friends. However, in an increasingly mobile world...
by Christina Noll | Branding
You may remember a few weeks ago when we introduced you to The College Program, and talked about the comprehensive email campaign we’ve created to gain new subscribers as well as nurture existing clients. Want a quick refresher? Check out the post here. In order...
by Lisa Wester | Branding
An honor indeed! RootedELM and our client, Hyde Park Jewelers, received recognition as the Power of One Awards Finalist for Design at the ExactTarget Connections Conference. Career Builder actually crossed the stage as the winner but the Hyde Park logo was...
by Christina Noll | Email Marketing
We’re all big soccer fans at RootedELM, so we are more than excited to work with former professional soccer player and coach Tim Twellman on his endeavor to help families of high school students make the ever-important college decision. Together, we’re...
by Christina Noll | Email Marketing
Welcome campaigns are a nice way of saying Hello to new subscribers, but they can be overly generic at times. The most enticing welcome campaigns are tailored specifically to a certain segment of your audience. They say, “I wrote this message especially for...
