A Welcome Response

When our client Lexington Podiatry wanted spearhead an initiative that focuses on one of their core values—hospitality—we knew it would take just the right email campaign. The solution was a patient satisfaction survey that enables the company to track both positive...

Ask the Experts Recap

Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of “Ask the Experts” Lisa Wester, Chief Engagement Officer, discussed...

Ask the Experts Recap

In our second episode of “Ask the Experts” Jason Meeker, Strategic Partner & Lead Developer, reviewed the UI changes to the ExactTarget Marketing Cloud and discussed mobile emails. WATCH THE EPISODE Marketing Cloud’s New UI Resources Current...

Ask the Experts Recap

Thanks to those of you that attended our inaugural “Ask the Experts” episode! We hope you learned and had as much fun as we did. Within the ExactTarget Marketing Cloud, Lisa Wester, CEO & Founder, explored Playbooks and set a Customer Anniversary...

Radio No Where

To steal some words from the Boss, the great Bruce Springsteen, “Is there anybody alive out there?” Do you ever send an email campaign and then wonder the exact same thing? The thing is, you can send the most beautiful, well written email in the world–but if you...