Final Results of the PCAK Campaign

The results are in and the Prevent Child Abuse Kentucky Re-engagement campaign was a huge success! Last summer, we worked with PCAK to clean up their existing mailing list and supply targeted information to their audience, with a goal of increasing the open rates and...

A Campaign to Love

Hyde Park Jewelry can add sparkle to just about any special occasion but Valentine’s Day may be one of our favorites.  We’re in love with how their Valentine’s Day series turned out. We talked to our client Molly Wojcik, Interactive Marketing Director,...

Campaign to Community

Here at RootedELM we’ve been talking a lot lately about the difference between a campaign and a community. Campaigns are great for disseminating information to potential and current customers. Say, for example, you’re having a sale, or you have exciting...

How do you Collaborate?

As we move toward a new year and New Year’s Resolutions I wanted to share a program that is working great for my team.  It allows seamless collaboration leaving an environment of accomplishment and success. Preparing for content can be daunting, especially when...