by Lisa Wester | Branding
Thanks to those of you that attended our inaugural “Ask the Experts” episode! We hope you learned and had as much fun as we did. Within the ExactTarget Marketing Cloud, Lisa Wester, CEO & Founder, explored Playbooks and set a Customer Anniversary...
by Lisa Wester | Branding
An honor indeed! RootedELM and our client, Hyde Park Jewelers, received recognition as the Power of One Awards Finalist for Design at the ExactTarget Connections Conference. Career Builder actually crossed the stage as the winner but the Hyde Park logo was...
by Christina Noll | Email Marketing
We’re all big soccer fans at RootedELM, so we are more than excited to work with former professional soccer player and coach Tim Twellman on his endeavor to help families of high school students make the ever-important college decision. Together, we’re...
by Christina Noll | Email Marketing
Welcome campaigns are a nice way of saying Hello to new subscribers, but they can be overly generic at times. The most enticing welcome campaigns are tailored specifically to a certain segment of your audience. They say, “I wrote this message especially for...
by Lisa Wester | Email Marketing
You know the old saying, “An ounce of prevention is worth a pound of cure” ? Well, it turns out our mothers were right. This is especially true when it comes to importing text for your email marketing in ExactTarget. The few seconds you spend converting...
