by Christina Noll | Content Marketing
Sometimes you just aren’t sure which subject line will perform best. And sometimes you’re just sure that a subject line will reel in your audience. Using an A/B split test on two subject lines is one way to confirm your choice using hard data. Lexington...
by Christina Noll | Email Marketing
Have you ever received an email, say from your favorite retailer, that included a coupon code you couldn’t wait to use? Most of us don’t write down the code; we simply click to the website to make our purchase. When it’s time to purchase, ideally we...
by Christina Noll | Email Marketing
Connections 2014 has brought so many amazing things to the conference this year. We want to share with you some of the insights and experiences we gathered. See even more on Twitter @RootedELM or the hashtag #CNX14. Here’s some of the highlights “Mindshare...
by Lisa Wester | Email Marketing
Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of “Ask the Experts” Lisa Wester, Chief Engagement Officer, discussed...
by Jason Meeker | Email Marketing
In our second episode of “Ask the Experts” Jason Meeker, Strategic Partner & Lead Developer, reviewed the UI changes to the ExactTarget Marketing Cloud and discussed mobile emails. WATCH THE EPISODE Marketing Cloud’s New UI Resources Current...
