by Christina Noll | Branding
When our client Lexington Podiatry wanted spearhead an initiative that focuses on one of their core values—hospitality—we knew it would take just the right email campaign. The solution was a patient satisfaction survey that enables the company to track both positive...
by Lisa Wester | Email Marketing
Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of “Ask the Experts” Lisa Wester, Chief Engagement Officer, discussed...
by Lisa Wester | Branding
Thanks to those of you that attended our inaugural “Ask the Experts” episode! We hope you learned and had as much fun as we did. Within the ExactTarget Marketing Cloud, Lisa Wester, CEO & Founder, explored Playbooks and set a Customer Anniversary...
by Christina Noll | Email Marketing
To steal some words from the Boss, the great Bruce Springsteen, “Is there anybody alive out there?” Do you ever send an email campaign and then wonder the exact same thing? The thing is, you can send the most beautiful, well written email in the world–but if you...
by Christina Noll | Content Marketing
All this talk about creating content is terrific, but unless you have a wealth of information stuck inside your head, eventually the question arises: Where does content come from? There are a few ways you can curate new content and they’re all surprisingly easy:...
