by Christina Noll | Content Marketing
Most companies today reach out to their customers beyond the traditional website. You probably have several social media accounts, and even a blog. But do you know what to do with your blog? Are you using it to the best of your abilities? Think of your blog as the Hub...
by Christina Noll | Email Marketing
As a marketer, you might shy away from sending out an email campaign on a major holiday. After all, it is reasonable to assume that most of us aren’t firing up the laptop on a day made for celebrating with family and friends. However, in an increasingly mobile world...
by Christina Noll | Email Marketing
As marketers, sales professionals and even buyers, we consume and try to make use of data – lots and lots of data. From customer behavioral data, interests, profiles, product data and oh so much more, we surround ourselves with industry insight, experience and...
by Christina Noll | Content Marketing
When it comes to content, do you know what your audience wants? The number one question to ask yourself is: What will add value to the customers’ experience? What are they seeking? Next, ask yourself where your audience typically goes to find content. Content needs...
by Christina Noll | Branding
If it was 2009, this might be a blog post about how your business needs to have a social media presence. But we’re way past that, right? Most businesses now have a Facebook page, and many are using Twitter and even Instagram, Pinterest and (gasp!) Tumblr to reach and...
