by Lisa Wester | Content Marketing
Friction. noun. fric·tion (ˈfrik-shən) 1. the act of rubbing one thing against another 2. disagreement or tension As marketers, I think we can all agree that friction is not on our list of things to create — Especially when it comes to engaging with our customers....
by Christina Noll | Content Marketing
You have the perfect design, but if you don’t have the right words or your timing is off, your message is lost. In Marketing — whether email or blog or social media — compelling content is key. How do you know if your content is compelling? Follow these simple...
by Christina Noll | Content Marketing
We know that email marketing can have a high return on investment if done properly; One investment you shouldn’t be making is purchasing a list of email addresses. This was a main topic at the Litmus conference last month, a concern in our industry now, and one...
by Lisa Wester | Email Marketing
On my graduation day from Olivet College, May 1993, Mother’s Day to be exact, I remember wearing a red dress, cream pumps, rimmed eye glasses and I had a sassy, but professional, short haircut. I was styling! My family attended the ceremony and joined the rest...
by Christina Noll | Email Marketing
Connections 2014 has brought so many amazing things to the conference this year. We want to share with you some of the insights and experiences we gathered. See even more on Twitter @RootedELM or the hashtag #CNX14. Here’s some of the highlights “Mindshare...
