by Christina Noll | Email Marketing
Connections 2014 has brought so many amazing things to the conference this year. We want to share with you some of the insights and experiences we gathered. See even more on Twitter @RootedELM or the hashtag #CNX14. Here’s some of the highlights “Mindshare...
by Lisa Wester | Email Marketing
Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of “Ask the Experts” Lisa Wester, Chief Engagement Officer, discussed...
by Jason Meeker | Email Marketing
In our second episode of “Ask the Experts” Jason Meeker, Strategic Partner & Lead Developer, reviewed the UI changes to the ExactTarget Marketing Cloud and discussed mobile emails. WATCH THE EPISODE Marketing Cloud’s New UI Resources Current...
by Christina Noll | Email Marketing
To steal some words from the Boss, the great Bruce Springsteen, “Is there anybody alive out there?” Do you ever send an email campaign and then wonder the exact same thing? The thing is, you can send the most beautiful, well written email in the world–but if you...
by Christina Noll | Email Marketing
As a marketer, you might shy away from sending out an email campaign on a major holiday. After all, it is reasonable to assume that most of us aren’t firing up the laptop on a day made for celebrating with family and friends. However, in an increasingly mobile world...
by Christina Noll | Email Marketing
As marketers, sales professionals and even buyers, we consume and try to make use of data – lots and lots of data. From customer behavioral data, interests, profiles, product data and oh so much more, we surround ourselves with industry insight, experience and...
