by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
by Christina Noll | Email Marketing
Sometimes all it takes is a reminder that we don’t have to push the panic button. It can be hard to switch off. There is so much stress—in the news, in our work sometimes, and despite the joy they bring, even in the preparation for the holidays. It’s okay to step...
by Christina Noll | Email Marketing
Have you ever received an email, say from your favorite retailer, that included a coupon code you couldn’t wait to use? Most of us don’t write down the code; we simply click to the website to make our purchase. When it’s time to purchase, ideally we...
by Lisa Wester | Email Marketing
On my graduation day from Olivet College, May 1993, Mother’s Day to be exact, I remember wearing a red dress, cream pumps, rimmed eye glasses and I had a sassy, but professional, short haircut. I was styling! My family attended the ceremony and joined the rest...
by Lisa Wester | Email Marketing
Even if you aren’t from Kentucky, you’re probably familiar with their #1 ranked basketball team and their loyal fanbase: Big Blue Nation (BBN). There is nothing the BBN loves more than to proudly wear the blue and white team colors on game day and our client, Wildcat...
by Lisa Wester | Email Marketing
Wishing you and your family the best this holiday season. Our offices will be closed December 23 – January 3, 2017.