by Lisa Wester | Email Marketing, Questions From the Field
One of the most common practices of email marketers is to neglect taking the time to re-engage their audience. A misconception that typically stems from upper management is that quantity of subscribers is better than the quality of subscribers. The assumption is: the...
by Lisa Wester | Branding, Email Marketing
As email marketers, we put a lot of time and energy into crafting engaging emails that will lead to conversion. We are often so focused on getting the email out — making sure it looks good, has relevant content and renders correctly on all platforms — that we may...
by Lisa Wester | Email Marketing, Social
In the email marketing world, there is nothing greater than when an email campaign hits the sweet spot. As a consumer of Lilly Pulitzer clothing, I am aware that they hold a massive final sale in July. What I wasn’t aware of is they do the same thing in January!...
by Christina Noll | Branding, Email Marketing
In Anne Lamott’s bestselling book Bird by Bird, Some Instructions on Writing and Life she recounts a story of how her brother, aged ten at the time, struggled to complete a report on birds he had put off until the last minute. Her father consoled him by explaining...
by Lisa Wester | Content Marketing, Email Marketing
Some of the best creative comes out during the holidays. In the spirit of the season, our team has pulled together a few emails we’ve admired over the past few weeks. Lisa Wester - Chief Engagement Officer, Content Marketer Right – Patagonia & Below...
by Lisa Wester | Email Marketing
A visual image can tell a greater tale than looking at a variety of spreadsheets or paragraphs of text. In the case of email marketing, using a dashboard is a good way to notice trends of key performance indicators (KPI’s) such as subscriber growth, engagement...
