Ask & Answer in Email

Using surveys accomplishes two things in an email – it entices the subscriber to engage, which aids in delivery of future emails, and it enables you to obtain simple feedback from your audience. We’ve been trying something new lately and have two clients...

Summertime Strategies

Memorial Day weekend officially marks the beginning of summertime, and with that comes many changes in our personal lives–end of school for kids, vacation season, family reunions and more time outdoors. Summer can also affect the way we do business. Here are...

Template Talk

Great minds think alike! I’ve been working on this blog post for the past few days but have had it top of mine for a while now. Today, a post from Litmus on Twitter caught my eye:  they published a similar blog post yesterday titled What is an Email Template?  I...