by Lisa Wester | Branding
As we move toward a new year and New Year’s Resolutions I wanted to share a program that is working great for my team. It allows seamless collaboration leaving an environment of accomplishment and success. Preparing for content can be daunting, especially when...
by Lisa Wester | Email Marketing
Another exceptional conference put on by ExactTarget came to a close last week. As always, the keynote speakers and entertainment were excellent – leaving us with insight and inspiration, motivating us to think differently, act differently and apply what...
by Lisa Wester | Branding
Hello. I have to say the past few weeks have been a whirlwind. Not only have I finalized a brand image for RootedELM, but business cards, note cards, letterhead, and a layout for proposals, samples and contracts. Listening to my audience to voice their opinion on...
by Lisa Wester | Branding
Hello again. Last week I shared my new company name and it’s reason for existence. This week I have logo samples to share and look forward to your input. View the Samples » Gemma Parenti, Owner / Graphic Designer at Parenti Studio in Chicago, graciously took...
by Lisa Wester | Branding
Welcome to Rooted ELM, a customer-centric company. Let’s just word-play for a moment: engagement, email, experience, education, loyalty, listening, logic, marketing, mobile, management, measurement, metrics, momentum, movement, mentor and most importantly, mom....
