Ask the Experts Recap

by | Email Marketing

Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of “Ask the Experts” Lisa Wester, Chief Engagement Officer, discussed...

Ask the Experts Recap

by | Branding

Thanks to those of you that attended our inaugural “Ask the Experts” episode! We hope you learned and had as much fun as we did. Within the ExactTarget Marketing Cloud, Lisa Wester, CEO & Founder, explored Playbooks and set a Customer Anniversary...

“Always a Finalist”

by | Branding

An honor indeed! RootedELM and our client, Hyde Park Jewelers, received recognition as the Power of One Awards Finalist for Design at the ExactTarget Connections Conference. Career Builder actually crossed the stage as the winner but the Hyde Park logo was...

Stress Free Text

by | Email Marketing

You know the old saying, “An ounce of prevention is worth a pound of cure” ?  Well, it turns out our mothers were right. This is especially true when it comes to importing text for your email marketing in ExactTarget. The few seconds you spend converting...