by Lisa Wester | Content Marketing, Email Marketing
In our quest as B2B marketers to provide the most thorough and relevant content, it can be tempting to include everything but the kitchen sink in an email. But is that really effective? More often than not, your audience will delete or mark an overwhelming email as...
by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
by Lisa Wester | Content Marketing
Friction. noun. fric·tion (ˈfrik-shən) 1. the act of rubbing one thing against another 2. disagreement or tension As marketers, I think we can all agree that friction is not on our list of things to create — Especially when it comes to engaging with our customers....
by Lisa Wester | Email Marketing
On my graduation day from Olivet College, May 1993, Mother’s Day to be exact, I remember wearing a red dress, cream pumps, rimmed eye glasses and I had a sassy, but professional, short haircut. I was styling! My family attended the ceremony and joined the rest...
by Lisa Wester | Email Marketing
Even if you aren’t from Kentucky, you’re probably familiar with their #1 ranked basketball team and their loyal fanbase: Big Blue Nation (BBN). There is nothing the BBN loves more than to proudly wear the blue and white team colors on game day and our client, Wildcat...
