by Lisa Wester | Branding, Content Marketing, Email Marketing
Great minds think alike! I’ve been working on this blog post for the past few days but have had it top of mine for a while now. Today, a post from Litmus on Twitter caught my eye: they published a similar blog post yesterday titled What is an Email Template? I...
by Christina Noll | Content Marketing, Email Marketing
As a content person, my goal is to write messages that reach out and grab the audience. But because I write them all day long, I am somewhat immune to the charms of my own inbox. That’s why when a subject line and email content make me smile automatically, I...
by Lisa Wester | Content Marketing, Email Marketing
Last week when I opened my email, the first words out of my mouth were “Holy Emoji!” Using emoji’s in subject lines is a trend that can increase open rates when used correctly. In fact, when relevant, we’ve used them from time-to-time with some...
by Lisa Wester | Content Marketing, Email Marketing
In our quest as B2B marketers to provide the most thorough and relevant content, it can be tempting to include everything but the kitchen sink in an email. But is that really effective? More often than not, your audience will delete or mark an overwhelming email as...
by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
