by Christina Noll | Email Marketing
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I’m ready to turn on the Christmas music. I know, I know…but there’s something about the end of Halloween that signals the kick-off of the holiday season....
by Christina Noll | Questions From the Field
Sometimes the answer to one person’s question can help the next person and so on. Consider this a FAQ of email marketing. We’ll post actual questions from our customers, along with the expert solutions so you can tuck them away in case you run into the...
by Lisa Wester | Email Marketing, Social
In the email marketing world, there is nothing greater than when an email campaign hits the sweet spot. As a consumer of Lilly Pulitzer clothing, I am aware that they hold a massive final sale in July. What I wasn’t aware of is they do the same thing in January!...
by Christina Noll | Branding, Content Marketing, Email Marketing
In our continued Template Talk series we’re focusing on WYSIWYG email templates. These are the templates you find in your email service provider already coded ready for you, eliminating the need of HTML knowledge. While these can make it easy for your team to quickly...
by Jason Meeker | Branding, Content Marketing
In our first post of our template talk series, we talked about how and why we took a template developed by Litmus and converted it for our client. Today, let’s talk about taking a bespoke HTML campaign and converting it to a template HTML format. Templates...
