by Lisa Wester | Content Marketing, Email Marketing
In our quest as B2B marketers to provide the most thorough and relevant content, it can be tempting to include everything but the kitchen sink in an email. But is that really effective? More often than not, your audience will delete or mark an overwhelming email as...
by Christina Noll | Content Marketing, Email Marketing
When it’s time to choose a service provider, how do you decide who to trust? A word-of-mouth, personal recommendation is preferred, but not always available. The next best thing is to read the customer reviews. Elise Hinchman, Marketing Director at Lexington Podiatry,...
by Christina Noll | Branding, Content Marketing, Email Marketing
It’s February, and outside the frozen ground is hardly conducive to new growth. But here at RootedELM, we’ve been cultivating anyway. You know the old saying, the shoemaker’s children are always the last to have new shoes? Well, we’ve been like the shoemaker for quite...
by Christina Noll | Content Marketing
Sometimes you just aren’t sure which subject line will perform best. And sometimes you’re just sure that a subject line will reel in your audience. Using an A/B split test on two subject lines is one way to confirm your choice using hard data. Lexington...
by Christina Noll | Email Marketing
Sometimes all it takes is a reminder that we don’t have to push the panic button. It can be hard to switch off. There is so much stress—in the news, in our work sometimes, and despite the joy they bring, even in the preparation for the holidays. It’s okay to step...
