by Jason Meeker | Branding, Content Marketing
In our first post of our template talk series, we talked about how and why we took a template developed by Litmus and converted it for our client. Today, let’s talk about taking a bespoke HTML campaign and converting it to a template HTML format. Templates...
by Lisa Wester | Branding, Content Marketing, Email Marketing
Great minds think alike! I’ve been working on this blog post for the past few days but have had it top of mine for a while now. Today, a post from Litmus on Twitter caught my eye: they published a similar blog post yesterday titled What is an Email Template? I...
by Christina Noll | Content Marketing, Email Marketing
Sometimes, I snap a pic of my cat doing something really adorable and I make a spur of the moment decision to post it on Facebook. And sometimes, I run across a really great quote and I decide to share it on my personal blog, and Twitter, right in that moment. You...
by Christina Noll | Content Marketing, Email Marketing
As a content person, my goal is to write messages that reach out and grab the audience. But because I write them all day long, I am somewhat immune to the charms of my own inbox. That’s why when a subject line and email content make me smile automatically, I...
by Lisa Wester | Content Marketing, Email Marketing
Last week when I opened my email, the first words out of my mouth were “Holy Emoji!” Using emoji’s in subject lines is a trend that can increase open rates when used correctly. In fact, when relevant, we’ve used them from time-to-time with some...
