by Christina Noll | Content Marketing
You have the perfect design, but if you don’t have the right words or your timing is off, your message is lost. In Marketing — whether email or blog or social media — compelling content is key. How do you know if your content is compelling? Follow these simple...
by Christina Noll | Content Marketing
We know that email marketing can have a high return on investment if done properly; One investment you shouldn’t be making is purchasing a list of email addresses. This was a main topic at the Litmus conference last month, a concern in our industry now, and one...
by Christina Noll | Content Marketing
All this talk about creating content is terrific, but unless you have a wealth of information stuck inside your head, eventually the question arises: Where does content come from? There are a few ways you can curate new content and they’re all surprisingly easy:...
by Christina Noll | Content Marketing
Most companies today reach out to their customers beyond the traditional website. You probably have several social media accounts, and even a blog. But do you know what to do with your blog? Are you using it to the best of your abilities? Think of your blog as the Hub...
by Christina Noll | Content Marketing
When it comes to content, do you know what your audience wants? The number one question to ask yourself is: What will add value to the customers’ experience? What are they seeking? Next, ask yourself where your audience typically goes to find content. Content needs...
by Christina Noll | Content Marketing, Email Marketing
If done right, public relations allows you to reach a large part of your audience without the expense of traditional advertising. Marketers today have the advantage of using social media for immediate access to potential customers. But public relations also includes...
