by Lisa Wester | Content Marketing, Email Marketing
In our quest as B2B marketers to provide the most thorough and relevant content, it can be tempting to include everything but the kitchen sink in an email. But is that really effective? More often than not, your audience will delete or mark an overwhelming email as...
by Christina Noll | Content Marketing, Email Marketing
When it’s time to choose a service provider, how do you decide who to trust? A word-of-mouth, personal recommendation is preferred, but not always available. The next best thing is to read the customer reviews. Elise Hinchman, Marketing Director at Lexington Podiatry,...
by Christina Noll | Branding, Content Marketing, Email Marketing
It’s February, and outside the frozen ground is hardly conducive to new growth. But here at RootedELM, we’ve been cultivating anyway. You know the old saying, the shoemaker’s children are always the last to have new shoes? Well, we’ve been like the shoemaker for quite...
by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
by Christina Noll | Content Marketing
Sometimes you just aren’t sure which subject line will perform best. And sometimes you’re just sure that a subject line will reel in your audience. Using an A/B split test on two subject lines is one way to confirm your choice using hard data. Lexington...
by Lisa Wester | Content Marketing
Friction. noun. fric·tion (ˈfrik-shən) 1. the act of rubbing one thing against another 2. disagreement or tension As marketers, I think we can all agree that friction is not on our list of things to create — Especially when it comes to engaging with our customers....
