by Christina Noll | Content Marketing, Email Marketing
Memorial Day weekend officially marks the beginning of summertime, and with that comes many changes in our personal lives–end of school for kids, vacation season, family reunions and more time outdoors. Summer can also affect the way we do business. Here are...
by Jason Meeker | Branding, Content Marketing
In our first post of our template talk series, we talked about how and why we took a template developed by Litmus and converted it for our client. Today, let’s talk about taking a bespoke HTML campaign and converting it to a template HTML format. Templates...
by Lisa Wester | Branding, Content Marketing, Email Marketing
Great minds think alike! I’ve been working on this blog post for the past few days but have had it top of mine for a while now. Today, a post from Litmus on Twitter caught my eye: they published a similar blog post yesterday titled What is an Email Template? I...
by Christina Noll | Content Marketing, Email Marketing
Sometimes, I snap a pic of my cat doing something really adorable and I make a spur of the moment decision to post it on Facebook. And sometimes, I run across a really great quote and I decide to share it on my personal blog, and Twitter, right in that moment. You...
by Christina Noll | Content Marketing, Email Marketing
As a content person, my goal is to write messages that reach out and grab the audience. But because I write them all day long, I am somewhat immune to the charms of my own inbox. That’s why when a subject line and email content make me smile automatically, I...
by Lisa Wester | Content Marketing, Email Marketing
Last week when I opened my email, the first words out of my mouth were “Holy Emoji!” Using emoji’s in subject lines is a trend that can increase open rates when used correctly. In fact, when relevant, we’ve used them from time-to-time with some...
