by Christina Noll | Content Marketing, Email Marketing, Questions From the Field
Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox: Draft a Keyword Bank The first step is to do your research to identify your main message. What content will...
by Christina Noll | Content Marketing, Email Marketing
POP QUIZ: ONE QUESTION What’s the best way to engage your audience and gather information to help define personas so you can personalize future content? The answer is less tricky than you might think. Recently, we’ve noticed several companies using surveys...
by Jason Meeker | Email Marketing, Emails We Love
Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
So you’re ready to expand your email marketing program, but not sure how to create all the content? Below, we offer four steps and five sources to get you thinking. STEP 1 Segment your subscribers into your audience and your customers to draft at least...
by Christina Noll | Questions From the Field
Sometimes the answer to one person’s question can help the next person and so on. Consider this a FAQ of email marketing. We’ll post actual questions from our customers, along with the expert solutions so you can tuck them away in case you run into the...
