by Lisa Wester | Email Marketing
A visual image can tell a greater tale than looking at a variety of spreadsheets or paragraphs of text. In the case of email marketing, using a dashboard is a good way to notice trends of key performance indicators (KPI’s) such as subscriber growth, engagement...
by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
by Christina Noll | Content Marketing
Sometimes you just aren’t sure which subject line will perform best. And sometimes you’re just sure that a subject line will reel in your audience. Using an A/B split test on two subject lines is one way to confirm your choice using hard data. Lexington...
by Lisa Wester | Email Marketing
Even if you aren’t from Kentucky, you’re probably familiar with their #1 ranked basketball team and their loyal fanbase: Big Blue Nation (BBN). There is nothing the BBN loves more than to proudly wear the blue and white team colors on game day and our client, Wildcat...
by Lisa Wester | Email Marketing
Best practices surrounding deliverabilty and inbox preference are vital for email marketers to understand and implement for a positive outcome with email marketing. In episode three of “Ask the Experts” Lisa Wester, Chief Engagement Officer, discussed...
