Campaign to Community

Here at RootedELM we’ve been talking a lot lately about the difference between a campaign and a community. Campaigns are great for disseminating information to potential and current customers. Say, for example, you’re having a sale, or you have exciting...

A Spark of Social Media Genius

Unless you are a huge fan of The Hunger Games franchise, you probably weren’t waiting on the edge of your chair for the release of the first official photos from the filming of the second movie in the series: Catching Fire. I’ll admit it–I was. At...