by Lisa Wester | Content Marketing, Email Marketing
Some of the best creative comes out during the holidays. In the spirit of the season, our team has pulled together a few emails we’ve admired over the past few weeks. Lisa Wester - Chief Engagement Officer, Content Marketer Right – Patagonia & Below...
by Lisa Wester | Content Marketing, Email Marketing
As we near the season of Thanksgiving it’s a beautiful thing to witness the change around us. The leaves are turning, the moon is bright, the chill in the air, the roar of the crowd in the stadium and the taste of pumpkin filled treats everywhere. I’m thankful....
by Lisa Wester | Branding, Content Marketing
One huge takeaway from Content Marketing World 2016 was the concept of slowing down. I especially enjoyed the slide Ann Handley, Chief Content Officer of MarketingProfs and author of Everybody Writes, put up of a tortoise–and not just because of my own little...
by Lisa Wester | Content Marketing
“You have to be uncomfortable in order for change to happen” — when I heard my yoga instructor say this last week I was immediately struck by its truth. I am uncomfortable right now. RootedELM, as a whole, is uncomfortable. And we are also on the...
by Christina Noll | Content Marketing
When it comes to creating content, nothing is more intimidating than the big, blank, white canvas of an empty page. You have an idea of what you want to say, but how do you start? Follow these tips to create content from scratch: Ask Questions. Start by asking: What...
