by Christina Noll | Content Marketing, Social
If you’ve ever had kids or been around kids, then you’ve probably seen Disney’s “Finding Nemo” once or a few hundred times. One of my favorite parts of the movie, and one that resonates with many people is when Dory gives Marlin this...
by Christina Noll | Branding, Content Marketing, Email Marketing, Questions From the Field
As a marketer, you know that you can’t just throw up some amazing graphics and expect people to understand your message. You need words. But which words? How many words? In what order? The answer can be found by asking a professional content writer. I’m a...
by Lisa Wester | Content Marketing
Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...
by Christina Noll | Content Marketing
We talk a lot about content development as a component of email marketing—subject lines, previews, headlines and calls to action all require creativity and strong writing skills. But what about when you need to provide a longer form of content? Whether you’re...
by Christina Noll | Questions From the Field
Sometimes the answer to one person’s question can help the next person and so on. Consider this a FAQ of email marketing. We’ll post actual questions from our customers, along with the expert solutions so you can tuck them away in case you run into the...