by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
So you’re ready to expand your email marketing program, but not sure how to create all the content? Below, we offer four steps and five sources to get you thinking. STEP 1 Segment your subscribers into your audience and your customers to draft at least...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
Welcome your subscribers again and again. As marketers, we strive to meet our goals as well as achieve the highest engagement and conversion rates we can. On average, a welcome campaign produces 10% greater results than another type of email campaign. Newly opted in...
by Lisa Wester | Email Marketing, Questions From the Field
One of the most common practices of email marketers is to neglect taking the time to re-engage their audience. A misconception that typically stems from upper management is that quantity of subscribers is better than the quality of subscribers. The assumption is: the...
by Christina Noll | Questions From the Field
Sometimes the answer to one person’s question can help the next person and so on. Consider this a FAQ of email marketing. We’ll post actual questions from our customers, along with the expert solutions so you can tuck them away in case you run into the...
