by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
In his thought-provoking book,”The Checklist Manifesto,” Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his...
by Lisa Wester | Content Marketing, Email Marketing, Emails We Love
Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I’ve updated this post by pulling together some old and a few new seasonal email...
by Lisa Wester | Email Marketing, Questions From the Field
Proactive list management is essential to keep your subscriber interest high and your email campaigns out of the junk box. Campaign Monitor has made it easy to segment your audience based on your business rules and stored data. In this seven-minute video, we walk...
by Lisa Wester | Content Marketing
Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...
by Lisa Wester | Content Marketing, Email Marketing
A 3-minute read: This week is Content Marketing World, and I am ecstatic! Why? It started about 24 months ago. Dealing with changes to our relationship with Salesforce Marketing Cloud and client needs, I was frustrated. In talking with our audience, reading industry...
